Tuesday, January 26, 2016

Trivia about Ladies Night

Have you ever wondered why most clubs celebrate Wednesday as their ladies night? . We are all aware that this is a promotional event for bars and clubs to invite more customers, guests reason why they throw a ladies night once every week.

ladies' night is a promotional event, often at a bar or nightclub, where female patrons pay less than male patrons for the cover charge or drinks. In the United States, state courts in CaliforniaMarylandPennsylvania and Wisconsin have ruled that ladies' night discounts are unlawful gender discrimination under state or local statutes. However, courts in IllinoisMinnesota, and Washington have rejected a variety of challenges to such discounts. - Wikipedia.


But have you ever asked yourself? Why Wednesday among all the days of the week? Why does bars and clubs marketing decided to do it every Wednesday. Let's dig deeper about the clubs reason behind their Ladies Night.

I tried to do my research but there's few literature about the history of "Ladies Night" but that did not stop me from looking for the information that I need to know. Because I am really curious about it.


Most of the information I found online is theoretical.

"Ladies' nights make good economic sense for most clubs, because they draw the largest crowds. Women come for the free drinks, and men come for the women." - Sonnet Fitzgerald, Google Plus

While researching I found out that in the US, there was even a time that this "Party-Theme" created a conflict among citizens because some claims that there is a "gender-equality" issue since ladies are getting less charge or even free of charge from their drinks, while men pay the regular price of their drinks.

Maybe this concept of Ladies Night has a simple equation:

Free drinks for women = lots of women AND men come to your bar.

Free drinks for men = lots of men come to your bar.

As the cliche' goes.... The rest is history.

Enjoy Ladies Night tonight at Valkyrie of The Palace Manila.
For Guestlist and Free Entry and Table Reservations : 09275320273 | 09268904091





No comments:

Post a Comment